This was a group project that I worked on with Teshia Treuhaft, Jill Brandwein, and Ryan Thurmer.
“The coffee market in this day and age is stronger than at any other time in history. With more and more people stopping by their favorite shop for their morning caffeine, the amount of styrofoam cups used is growing astronomically. Our team set out to find a way for some part of the coffee routine to be reused.
We discovered that with each cup of coffee sold, the majority were being sent out with a coffee sleeve to protect the consumer’s hand. These sleeves would then be disposed after each cup of coffee.
Our team has devised an idea that would encourage the reuse of coffee heat protectors, called Greensleeves. Greensleeves would be used for a standard cup of coffee, but after finishing, the user would hang on to the sleeve for their next cup. Then, after 10 uses, the consumer could trade in the sleeve for a free cup of coffee.
The Greensleeves idea gives the motivation to the user to keep their sleeve for more than one cup of coffee, and when they are finished with the sleeve, it has to be turned into the coffee shop, where it can then be disposed of properly.”
